What’s the point of the web if you can’t receive and send information as and when you want it? Google seems to know this and so, for those that haven’t heard, they’ve released the SDK for their mobile platform Android.
This is the first time I’ve seen an introduction to the platform and I must say I think it has acres of potential. Yes it might be later then the rest (Apple’s iPhone has been shipping since the summer, Android isn’t ready for consumers until late 2008), but the same happened with the Wii and, due to it’s unique features, it surprisingly dominates the games console industry. Apple, probably Google’s biggest ‘competitor’ (according to AppleInsider, Google chief Eric Schmidt sits on Apple’s Board of Directors), has redefined the mobile experience but their environment is not open (apps development is only available through Safari) which is why unless they release their grip they’ll never win at fighting the tide.
Conversely, if Google’s open platform can keep what looks like an iPhone inspired interface whilst also fostering innovation, it’ll soak up the demand for next generation handsets that Apple kick-started.
Update, 16 November 07: Google’s Dave Burke gave a presentation on Android at the recent Future of Mobile event held in London on 14 November. Mike Butcher blogged his talk. Although apparently he didn’t say anything new, it’s interesting to note that Android is Linux based with Java running on top. During the presentation Dave created a programme in under 8 minutes, it seems Google is trying to emphasise the ease with which programmes can be created.
Posted on Tuesday 13 November 2007.