Keep it simple stupid

That phrase has popped into my head on more than a few occasions recently (I guess some people will be bored of me saying it). So it was refreshing to see Joe Clarke’s deconstruction of signage on the Toronto public transport system. Interesting seeing as I’ve been reading Designing the Obvious, a look at how to make applications using cues that fit a persons mental model of how it should work. Quite randomly I also found a short film made completely out of airport signage. Simply titled Airport (to view you’ll have to sign into Portable Film Festival first). Simple, but I like it. Also, while you’re there, check out Unfinished Business, it stars an Aussie actor friend (Darren Taylor) who’s now in London and always looking for more work…

Posted on Thursday 1 February 2007.

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