I gotta say it… In my view the marketing minds behind O2 (the mobile phone people) are doing a great job.

My reasons? I thought the O2 Wireless Festival (London) was excellent (some stomping headline acts); I get excited and draw people’s attention to the new ‘theO2′ advert whenever it appears on TV; and (while I’m on it) I have nothing bad to say about theO2 itself – although that might have something to do with a few freebies they’ve dished out as part of their PR campaign ;)

Let the cleverly targeted campaign continue!

Posted on Thursday 5 July 2007.

Posted in creativity, design, marketing | Add a comment »

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